Video Production
This is more than just producing great looking videos for you. We start by understanding the purpose of your video and what it needs to achieve. This is all part of the overall strategy, objectives and what your video content needs to achieve.
We are very much driven by results, so want your video content to achieve this end.
We have huge depth of experience in producing all types of video content and working with those not so experienced in putting everything together or just making you feel comfortable in front of the camera!
This means we can take the strain and hassle off your shoulders and manage every part of the preparation and production, if that’s what you require.
We use state of the art equipment to create and produce your video content. Whether it’s a promo, sales video, product demo, talking head, interview, advert, webinar, conference or event.
We’ll help you decide on what’s the best type of video content to achieve the agreed objectives and we have script formats and approaches that work best to meet those different needs.
This is not simply a case of producing a nice looking video – this is about delivering video content that resonates with your target audience, engages with them and delivers results!
Video Ranking (VSEO)
Ranking videos is what we absolutely love…but only if it’s the appropriate strategy for you.
We will determine whether it’s a viable strategy for you and whether Google actually wants to show a video for a particular target search term or set of terms.
It all starts by understanding your target audience and whether they are actually searching for your product or service in YouTube and Google. If they are, we then determine what are the actual search terms they are using and what it will take to rank for those and whether it is in fact worth it.
But, we go so much further than just ranking videos in YouTube and Google. Although we’re pretty experienced at doing this, having done it in some of the most competitive markets. Like financial services, travel and tourism, health and fitness and more.
We are strong believers in using video content in many different ways, re-purposing and syndicating widely.
To this end, we have developed sophisticated strategies that will allow you to use your video content in different ways and getting distributed widely to help maximise results and achieve different purposes.
We can help you with specific strategies and methods to build an authority YouTube channel; how to leverage your competition and significant players in your market; methods to syndicate your content as widely as possible almost completely on autopilot and more.
We will help you optimise your videos to not only get traction but to deliver results and ultimately generate clients. We enjoy taking these engaged viewers through their journey and the sales funnel process. We are constantly evolving and testing strategies around this key piece of the equation.
Video Advertising
We hate to see people and companies waste a huge amounts of money on very untargeted advertising that doesn’t deliver results, specifically TV and radio advertising. When there are angles and avenues that will deliver far greater results at far less cost!
Here we’re talking about the potential of YouTube and Facebook video advertising.
Things are moving very quickly in this space and it has evolved a lot over the last couple of years. Particularly as the world has moved towards consuming video content for almost everything and largely doing this via smartphones and mobile devices.
Video advertising offers amazing opportunities and can deliver incredible results. But it needs to be done right with clear and specific objectives in mind.
The targeting capabilities in Facebook and YouTube are second to none.
If you know who your audience are, then getting your message in front of them should not be a problem.
Once again, it starts with a clearly defined strategy and video adverts that are fit for purpose.
Advertising on YouTube and Facebook are very different and require different approaches.
But then the ability to build custom audiences, lookalike audiences and run re-targeting (re-marketing) ads is unparalleled.
If you’re not doing this, you should be, as it can significantly increase the performance and results of your advertising.